Midtown University of California 's Marketing program offers students a comprehensive and well-rounded education in the world of advertising. Our expert faculty members create a supportive learning en...
Duration
Total Courses
Credit Hours
Total Cost
Marketing
Midtown University of California 's Marketing program offers students a comprehensive and well-rounded education in the world of advertising. Our expert faculty members create a supportive learning environment, guiding students to develop the knowledge, creativity, and critical thinking abilities needed to succeed in the dynamic world of marketing.
6 Months
High School Diploma, GED Or Equiv. International Education
Explore our comprehensive curriculum designed to provide you with industry-relevant skills and knowledge.
6 courses in this module
This course will introduce you to the principles and functions of business. Business will be discuss...
This course will introduce you to the principles and functions of business. Business will be discussed as a part of a total social, political and economic environment. The various functional areas of business will be discussed: economic systems, forms of business ownership, management, human relations, marketing, accounting and finance.
This course is designed to introduce you to the basic marketing concepts. It provides an overview of...
This course is designed to introduce you to the basic marketing concepts. It provides an overview of the marketing functions of selling, promotion, and distribution along with marketing research and strategic marketing process.
The course is designed to discuss management theories, concepts, techniques, and practices in the co...
The course is designed to discuss management theories, concepts, techniques, and practices in the context of complex, dynamic, changing and globalizing business world. Applying the functional or process approach to the study of management, the discussion will cover all main management functions: planning, organizing, directing and controlling.
Marketing Research introduces the concepts and applications of market research through the marketing...
Marketing Research introduces the concepts and applications of market research through the marketing management approach. This course emphasizes the basic methodologies, as well as introduces a variety of techniques, and demonstrates how research applies to strategy, including marketing, sales and product design, advertising and development.
This course focuses on the marketing of technology-based products. It examines how technology produc...
This course focuses on the marketing of technology-based products. It examines how technology products differ from non-technology-based products and how that influences the marketing of those products. The course covers issues such as diffusion of high technology products obtaining customer information and insight in technology-based markets.
This course revolves around the art of people-to-people interaction, which applies not only to the b...
This course revolves around the art of people-to-people interaction, which applies not only to the business-to-business sales environment but is also applicable to other professions. The selling process will be examined along with activities necessary to be successful in sales.
| Fee Component | Amount |
|---|---|
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Total Program Cost
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$24,000 |
Multiple financing options and scholarships are available to help you achieve your educational goals.
Review the admission requirements to ensure you meet the criteria for this program.
High School Diploma, GED Or Equiv. International Education
36 Hours credit hours
6 Months
6 total courses in the program
Complete online form
Submit transcripts
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Receive admission